Local SEO helps a business communicate what it does, where it operates and how customers can contact or visit it. Start with accurate information. A wrong phone number, outdated opening hours or unclear service area can waste a real customer's time.
For a business eligible for a Google Business Profile, maintain the appropriate category, contact details, hours and relevant business information. Eligibility depends on the business model; an online-only company should not invent a physical customer location to obtain a listing.
Make the website useful locally
A local service page should explain the actual service, relevant coverage, practical arrangements and evidence. Do not create dozens of near-identical city pages that merely swap place names. A location page needs a reason to exist and useful information about that location.
Consider a plumbing business covering two neighbouring cities. A clear service area and an explanation of callout arrangements are more useful than a page that lists every nearby town without further detail.
Apply it
- Check the public business name, phone number, hours and customer-facing address or service area.
- Confirm that any Business Profile reflects an eligible, real business.
- Review one local service page for practical customer questions.
- Check that directions, call links and enquiry forms work on mobile.
- Define a consistent process for requesting honest customer feedback without incentives or fabricated reviews.
Your deliverable
A local-information correction list and one improved service-page brief. For a purely online business, complete the website clarity checks and record why a physical-location listing may not apply.
Record your work in the SEO workbook. Your notes and progress save only in this browser; keep a copy of important work.
Further reading: Official guidance ↗
