Build your SEO foundation.
Understand search, improve a real website, and leave with a practical 30-day action plan. Start with the customer. Finish with a clear next step.
Your website is the classroom.
Use a website you own or have permission to review. If you do not have one, choose a public business and prepare recommendations without changing it. Examples in the lessons are teaching scenarios, not client results.
Your progress
0 / 12 lessons completed
Completion is saved in this browser on this device. It does not sync to an account. Mark a lesson complete after doing its exercise.
One clear learning path.
Each lesson has a learning outcome, a practical exercise and a knowledge check. Estimated times include a short exercise.
- 01Connect SEO to your business goals15 min · read & practise
- 02Understand discovery, crawling and indexing20 min · read & practise
- 03Recognise what a searcher needs20 min · read & practise
- 04Build a practical keyword and page map25 min · read & practise
- 05Improve titles, headings and search snippets25 min · read & practise
- 06Create content that earns its place30 min · read & practise
- 07Connect your pages with a clear structure25 min · read & practise
- 08Run your first technical SEO checks30 min · read & practise
- 09Build a credible local search presence25 min · read & practise
- 10Earn trust and relevant links25 min · read & practise
- 11Measure visibility, visits and business results30 min · read & practise
- 12Understand AI visibility and build your action plan35 min · read & practise
No matching lesson. Try a broader topic such as content, links or measurement.
Your final project.
Turn twelve lessons into a short plan you can explain and implement.
Define the opportunity.
Identify an audience, a priority offer, a target page and a meaningful customer action. Record the baseline and missing evidence.
Choose useful work.
Prepare a keyword map, one content brief and three evidence-backed audit findings. Prioritise with impact and effort.
Make a 30-day plan.
Assign owners, validation methods and a review date. Explain what you know, what you expect and what remains uncertain.
Finish line: your completed workbook and a plan grounded in evidence. This introductory path does not award professional accreditation.
Check your foundations.
Answer these eight questions, then review the explanations. You can retry. The assessment checks understanding; your practical work is the main outcome.
Want a second pair of eyes?
Bring your priorities to a conversation about your website.
