SEARCH ENGINE OPTIMIZATION Built around your growth ↗
Get found in search. Get considered in AI answers. Moustaide connects technical SEO, expert content, and AI visibility to help your business attract the right audience and turn discovery into enquiries.
A connected SEO strategy. From your website to your next customer.
Technical SEO · Keyword strategy · Content optimization · International growth
Visibility with purpose
Your customers discover businesses through Google, local results, product searches, and AI-powered answers. We build a connected SEO strategy that strengthens your website, answers the questions behind each search, and makes the next step clear.
More visibility is only the beginning. The goal is to attract people whose needs match what your business offers.
A focused strategy for your services, your audience, and your market.
One strategy. Every essential.
01 /
We audit crawling, indexing, canonicals, redirects, XML sitemaps, robots.txt, and website architecture. We review mobile usability, JavaScript rendering, and Core Web Vitals, then prioritize fixes by their impact on access, experience, and commercial pages.
02 /
We combine keyword demand, search intent, competitor gaps, and market context to identify opportunities. Your roadmap connects commercial keywords, customer questions, and relevant AI-search topics to the pages that should answer them.
03 /
We create and improve service pages, comparison content, and useful resources around your customers’ needs. Expert input, clear answers, supporting evidence, and connected topic coverage help build a resource people can trust and act on.
04 /
We refine titles, meta descriptions, headings, internal links, images, and calls to action. Where appropriate, we implement and validate structured data that accurately describes your visible content and supports eligible search features.
05 /
We plan country and language targeting, localized keyword research, hreflang, and multilingual site structure. Each market gets content aligned with its audience rather than a direct translation that misses local search intent.
06 /
We connect search performance with business outcomes: qualified organic visits, enquiries, and revenue where tracking allows. Reports separate first-party measurements, third-party estimates, authority benchmarks, and sampled AI visibility.
07 /
Improve how clearly your business and expertise are represented across AI-assisted discovery. We audit relevant prompts, strengthen answer-focused pages and entity consistency, and monitor mentions, citations, and referral visits where data is available.
08 /
We assess referring domains, competitor link gaps, brand mentions, and relevant publishing opportunities. The focus is useful assets, credible relationships, and editorial relevance—not buying a score or promising rankings.
09 /
We align location pages, business information, Google Business Profile content, and review processes with the areas you serve. Local keyword research helps connect discovery with calls, directions, and enquiries.
10 /
We optimize category and product pages, product data, internal navigation, and faceted URLs. We review structured data and product-feed consistency so search engines and shoppers can understand your catalogue.
11 /
We plan URL mapping, redirects, canonical checks, and launch monitoring for redesigns or platform moves. After launch, we review indexation and performance to identify issues early and keep your SEO roadmap moving.
SEO + AI visibility
Build a stronger presence across Google AI Overviews and AI Mode, ChatGPT, Microsoft Copilot, Gemini, and Perplexity. Our approach brings traditional SEO and answer-focused content together, with a defined set of markets, topics, and prompts to monitor.
We benchmark sampled answers for questions your customers ask: whether your brand appears, which pages are cited, and which competitors are included. Prompt sets and market coverage are documented so changes can be compared meaningfully.
We improve direct answers, definitions, comparisons, and supporting explanations. Original expertise, clear sourcing, author information, and consistent business details make your content more useful to people and easier to interpret.
We check indexability, important text content, internal discovery, and relevant crawler permissions. Schema describes what is actually on the page; it is not a shortcut to guaranteed AI recommendations.
We report monitored brand mentions and citations, supported platform reports, and identifiable AI referrals. These are different signals: a citation does not equal a visit, and a visit does not automatically become a lead.
AEO and GEO, explained. Answer engine optimization and generative engine optimization describe work around AI-assisted discovery. For Google’s AI search features, the foundation remains helpful content and sound SEO; there is no special AI schema or mandatory AI text file.
Our approach follows Google’s AI search guidance and uses Bing AI citation reporting where available. Inclusion in AI answers depends on the platform and query.
Search in 2026
We focus on changes that affect discovery and decision-making—not a checklist of trends. Your plan balances search visibility, AI answers, credible expertise, and conversion.
People can explore comparisons and follow-up questions inside AI search. We connect commercial pages with detailed supporting content so your website covers the wider decision, not only a single keyword.
Distinctive examples, product knowledge, firsthand insight, and current evidence give people a reason to choose your content. AI-assisted drafts still need editorial review, factual checks, and a clear purpose.
We align how your organization, services, people, and locations are described across your website and relevant profiles. Consistent facts support trust and reduce ambiguity in search and AI discovery.
Images, videos, local listings, and product experiences deserve the same attention as text results. We identify which formats fit your audience and improve their discoverability and supporting page content.
We review loading, responsiveness, layout stability, and mobile journeys. Performance work supports the experience after discovery, while clear navigation helps visitors reach the page they need.
We evaluate enquiries and sales alongside traffic and visibility. AI referrals, organic channels, and third-party estimates are reported separately so a growing chart does not hide weak commercial performance.
Built for your website
From a WordPress service website to a JavaScript application or multilingual store, the priorities depend on how your content is built, rendered, and delivered.
We review page templates, heading structure, SEO-plugin configuration, media, internal links, caching, and indexation. Improvements fit your content workflow so your team can keep the site current.
WooCommerce, Shopify, and custom stores need clear category architecture, useful product content, consistent product data, and controlled filtering. We assess the platform and implementation before defining scope.
React, Next.js, and custom front ends require checks for rendered content, discoverable links, metadata, status codes, and routing. We assess server rendering or prerendering where it addresses a real crawl or user-experience issue.
We review relevant Organization, LocalBusiness, Product, Article, Breadcrumb, and Video markup where applicable. JSON-LD should match visible content and is validated against the supported feature requirements.
We examine LCP, INP, and CLS alongside image formats, font delivery, caching, hosting, and CDN behavior. Testing combines available field data with diagnostic checks, with fixes prioritized by their effect.
Hreflang, canonicals, sitemaps, redirects, and country or language structure need to work together. We check how pages connect across markets and protect important URLs during redesigns.
Our toolkit
Semrush, Moz, Ahrefs, and Google Keyword Planner help us research demand, understand competitors, and benchmark visibility. We choose the right source for each question, then turn the findings into a practical plan.
Keyword and competitor research, technical audits, position monitoring, and AI visibility analysis. We use the relevant reports to identify gaps, prioritize work, and review your presence against competing businesses.
Keyword research, link analysis, and Domain Authority benchmarking. We use DA comparatively alongside relevance and link quality; it is not a Google ranking factor or a substitute for commercial results.
Backlink analysis, competitor content research, and Domain Rating monitoring. DR helps compare backlink profiles within Ahrefs’ data; we interpret it separately from Moz DA and real organic traffic.
Keyword ideas and estimated search demand by market. We combine these advertising-tool estimates with search intent, competitor research, and your business priorities rather than treating them as guaranteed organic visits.
Your measurement foundation. Google Search Console tracks search clicks, impressions, queries, and indexing. Google Analytics 4 helps us understand organic visits and agreed key events. Bing Webmaster Tools adds Bing search insight and supported AI citation reporting. PageSpeed Insights, Lighthouse, and Rich Results Test support diagnostics.
Tool reports and integrations depend on the agreed project scope, account access, and available plan features. Third-party traffic estimates are kept separate from your own analytics.
Performance that matters
Your reporting should make the next decision easier. We agree a baseline, relevant KPIs, and measurement sources before work begins, then review trends in context—not isolated numbers.
Illustrative reporting examples. The charts below use sample data to show how metrics can be presented. They are not client results, a forecast, or a guarantee. Actual performance can rise or fall.
1,200 → 3,200 visits / month · sample only
Monitor qualified organic sessions and landing pages. Review seasonality, channel definitions, and changes in measurement alongside the trend.
Reporting source: GA4 organic-search sessions.
18 → 31 Moz DA / 100 · sample only
A comparative third-party authority score. DA is not used by Google for rankings; we pair it with relevant referring domains, link quality, traffic, and enquiries.
Reporting source: Moz.
6 → 28 sampled citations / month · sample only
Track where your pages are cited across a consistent monitored set. Coverage differs by platform and tool; citation counts are not rankings or visitor counts.
Reporting source: supported AI reports or a documented prompt-monitoring sample.
12 → 35 enquiries / month · sample only
Measure completed contact forms, booked consultations, or other agreed actions. We validate tracking and distinguish enquiries from qualified leads and sales.
Reporting source: agreed GA4 key events and CRM checks, where connected.
Also in your reporting: search impressions, clicks and CTR; priority keyword visibility; relevant referring domains and Ahrefs DR; indexing health; Core Web Vitals; AI referral traffic; and conversions or revenue where tracking permits.
Metric context: Moz Domain Authority · Ahrefs Domain Rating · Bing AI Performance.
A clear way forward
A practical SEO process built around your website and business priorities, with a clear scope before work begins.
01 — DISCOVER
We review your website, audience, competitors, and goals to identify gaps and the searches worth pursuing.
02 — IMPROVE
We agree on priorities, refine key pages, and work through the technical and content improvements in your plan.
03 — REFINE
We review performance, discuss what the data shows, and adjust the next steps as your business and search landscape evolve.
Clear priorities and reporting tied to your goals.
Search visibility · Relevant traffic · Business enquiries
Before we begin
Have a specific website or market in mind? Let’s talk through it.
Your agreed scope can include technical SEO, keyword strategy, content, on-page improvements, AI visibility, link analysis, local or international SEO, and reporting. We define deliverables, access requirements, priorities, and measurement in your proposal.
Yes. We start with the countries, languages, and customers you want to reach, then shape the keyword and website strategy around those markets.
SEO is an ongoing process. Timing depends on your starting point, competition, website health, and the work agreed. We discuss realistic priorities and measurement during the consultation.
No agency controls search engine rankings. We focus on useful content, a stronger website, and measurable improvements without promising a specific position.
Pricing depends on the site’s size, markets, technical needs, and content scope. Request a quote with your website and goals so we can prepare a proposal.
We work on the content, technical access, and brand clarity that support AI-assisted discovery, then monitor an agreed set of topics and platforms. We cannot control which sources an AI system selects or guarantee a recommendation.
Yes. We use these tools alongside Google Keyword Planner and first-party measurement sources to research demand, compare competitors, analyze links, and report progress. The tool mix and available features depend on the agreed scope.
No. Moz Domain Authority and Ahrefs Domain Rating are separate third-party metrics with different calculations. We compare each within its own tool and use them as context alongside traffic, relevant links, and business outcomes.
No. These charts are clearly labeled illustrative reporting examples. Your own reports use the agreed measurement sources and real project data, with results interpreted in context.
We review your platform, access, and development workflow before agreeing scope. Work can cover WordPress and Elementor, e-commerce platforms, multilingual websites, or custom applications, with implementation responsibilities defined from the start.
Your next step
Tell us where you are today.
Let’s explore where search can take you.
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